Where Legends Are Made
Stratigi principal Kim Hill, along with graphic designer Paul Herbert have successfully taken on the challenge of rebranding a community.
After going above and beyond and putting in long hours to ensure the best possible outcome, Stratigi’s campaign for the township was a roaring success. Working closely with Te Kuiti Development Incorporated (TKDI) they set out to refresh the image of a budding town. Unlike the marketing approach to an inanimate product, the intricacies of marketing a people were numerous.
However, Kim and Paul took the time and care to ensure they got to know the town and the people, to explain the “ins and outs” of the branding process and to get consensus on the final product. Robyn Lindstrom, Chairperson of TKDI had this to say about Stratigi’s commitment to doing right by the population of Te Kuiti; “Kim and Paul attended a public meeting to help explain aspects of brand design and to listen to people’s opinions, which was very well received. We are delighted, and feel that they have done an awesome job capturing the many aspects that make our community special.”
The new branding will be integrated into a variety of applications in the community over this coming year, so when you stop for a coffee, take a look at the changes as they unfold in our town that brought us kiwi legends Colin & Stan Meads, David Fagan, Dame DiggeressTe Kanawa and Jim Bolger.