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‘It’s Spring – let’s get Growing’ with Stratigi Kim Hill

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Success is not the work of one but of many …

I’m feeling a wee bit deluged both by the rain and by the election with the relentless voting messages and options! But Spring is undeniably trying to get here again through the “showers”.  

The election has been a good reminder that we need to know what we stand for and what is important to us. Change is inevitable – it’s the only constant – but we can choose our growth and direction. So, no matter how you feel about the election results and the changes they may bring, keep focused on your goals, aspirations, and priorities. These are yours and yours alone to set and keep. Choose your focus, let in the goodness and keep a balance. 
 
We’re also on the home straits to longer days and beyond to summer (get me to the beach!).
 
I have been busy as always cos I love what I do, from NZ Fashion Week to strategic planning. with the joy of working with clients always at the heart of things.
 
Wow! We had such an impressive turnout to our Te Humeka event held on Wednesday 30 August (I am co-chair of this business networking organisation). I am still buzzing. With apologies to those who have already received a follow-up email via the Te Humeka network, we built the evening around Maui Rau, the newly published report that seeks to inspire and empower particularly our Maori in business. Our panel included the author of the report, Missy Te Kanawa whose continual drive, passion and commitment to see change come in our Maori space are phenomenal. We also had compelling stories of success from local business owners Kylie Williams of Nourish Pod and Tyler Wilson of T. Wilson Builders.
 
There was so much to reflect on from the evening but the two things that stood out particularly for me are ambition and support which start, of course, at home with our kids.
 
If it’s to become the norm for our Aotearoa businesses to trade in the global markets, we must have people with resolute global ambition. It doesn’t really matter what size or stage your business is in currently. What’s important is that you have the ambition and support to match so that you can move through each stage, from micro business to large company. We won’t do this overnight (and we certainly won’t do it alone) but every small step counts – whether that’s a dinner table conversation with our tamariki, or our collective considering a programme that will fuel the growth of whānau businesses and business capability. It all makes a difference to the big picture. 
 
Ehara taku toa i te toa takitahi. Engari, he toa takitini. 
Success is not the work of one, but the work of many …
 
We must strengthen our business ecosystem by increasing the community of support and resources so that we can help people have a smoother road to success.
 
Let’s make sure the spirit of Maui Rau continues to propel us to leadership, empowerment and, most of all, ACTION! We all know the best-laid plans fall apart without that. There are so many sources of ideas – motivational speakers, workshops, self-improvement articles – and it can be tempting to listen to, attend or read just one more so we’re REALLY ready to launch ourselves. The problem is that we can keep procrastinating as goals are easily made but less easily kept. Stratigi is here to support you to implement the theory, to move from planning to doing. Once we start it gets easier. Success breeds success.
 
Speaking of which, seeing client successes over the last month is something to sing from the roof tops about… Nichola Te Kiri was on the catwalk at New Zealand Fashion Week garnering huge acclaim in the Miromoda VIP lounge. Watch this space – she’s taking the world by storm.
 
Kylie Williams of Nourish Pod has seen significant growth in customers as the passion for raw food, healthy options and goodness grows. Not to mention her special secret recipes that have clients coming back. Kyle is also just about to open another store. Such fantastic news.
 
Tyler Wilson, too, has seen significant growth in just two years. There is no better marketing than word of mouth: his quality workmanship is standing him in great stead and he’s looking to employ more people to support his growth.
 
Maui Rau brings a lot up for me and my whanau – my three sons and three mokos. I have always aspired that my sons will be amazing young Maori men who can rock it in a board room and roll their sleeves up on the marae and within their communities, contributing to society and setting their sights high.
 
We’ve had the employment era, we’ve seen the education era, it’s now time for Māori enterprise to shine.  It’s time to think big, to encourage more of our people to become employers. Let’s scale up our SMEs to become large players, employing five plus people. And the way we do this matters. The process is important to us. We must draw on and learn from our older generation and what they can bring to our younger generation and vice versa. Let’s seek a team approach to growing together to power up our depth and breadth for the future. Everyone wins.
 
It’s time we started playing a bigger part nationally and on the international global stage. It’s time to just get on and do some DOING!
 
Lastly, on a personal note, my fabulous husband continues to be my constantly solid supporter. He is a great example of how we Maori do business: for and with our whanau, taking them on the journey and growing and building success together.
 
One of the aims of this newsletter is to share support. Stratigi is committed to seeing you grow. Be sure to keep in touch.
 

Social Media

 

ARE YOU DOING IT AND DOING IT RIGHT?

Social media is alive and thriving for New Zealand business! Here are 3 key points to consider with your business social media!

1) Put your business in front of your clients
Be where your clients are. On average Kiwi’s login toFacebook 14 times per day and 97% of internet users now research online before making a significant purchase. 28% buy products as a result of reviews they read on the web and, more importantly, 34% have changed their mind about a product as a result of what they read! The bottom line: People trust social media and are influenced by what they see and read!

2) Track your return on investment
Over the years, Facebook has improved its targeting and tracking capabilities and developed an advanced analytics back-end to ensure marketers get good returns on their advertising spend. You can define who you want to see your adverts and you can track your ROI. New features are constantly introduced for more laser-focused ads such as conversion lift to better measure the impact that Facebook ads have in driving businesses; and product ads to advertise the right products to the right people.

3) Focus on what you best and bring on the experts
In business, we are as good as the team we have. We enroll the services of accountants, good coaches and lawyers to helpour business thrive and allow us to focus on what we do best in business. Social Media is no different. Done right – social media is a miraculous marketing tool that truly transforms your business. Done improperly – social media can be a waste of time, effort, and money. Bring on the experts and do it right!

SO, ARE YOU READY?!

… to grow your business through social media? My name is Jamie, the owner and creative director at Brightside Media. We are experts at developing successful digital strategies for a variety of companies through full management &/or social media coaching.

If you want to know more about social media marketing, Facebook advertising or running cost-effective, performance-based online advertising campaigns in general, then don’t hesitate to contact us at www.brightsidemedia.co.nz or email jamie@brightsidemedia.co.nz.

Final tip – the question is not if we do social media, it’s how well we do it!

 

Good News…

 
In case you are not aware, Stratigi is a registered and preferred provider for Regional Business Partners (RBP)!
 
What does this mean for you?
 
It’s very good news. If your business is dedicated to growth and you need support to scale up, RBP will fund sessions with Kim Hill Stratigi.

Just follow the link: https://app.regionalbusinesspartners.co.nz/Business/SelfRegister.

Be sure to mention Kim Hill so you are matched with me!

Stratigi is passionate about empowerment of people and businesses alike to create a limitless mindset.

Contact Kim today to book a time 
kim@stratigi.com
021 243 8546

Learn more about Stratigi:  www.stratigi.com

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